SEO Long Tail Keyword Optimization

What is SEO long tail keyword optimization? Most may be unaware, but 50% of all searches done every day on search engines are unique. This means that out of the billions of searches everyday that Google alone gets, half of those are not repeats of other searches. These are the long-tail keywords that we are referring to at Harmony Technologies.

Long Tail Keyword Optimization

Given the above, its a standard policy of Harmony to insure our clients are receiving their fair share (or the lion's share) of these unique, long-tail searches that apply to their businesses. And the best thing about these types of searches is that they are generally easier to rank on and they are generally used by people further along their purchase-decision cycle.

Think about it; when you're searching for a product or service, you generally start out with a one, maybe a two word search, i.e. "Red Shoes." As you get more and more information, the number of search terms you enter to narrow down your search increases. These multiple keyword searches are the very definition of the long tail. And as you know exactly what you want, you may even enter a 5 or more long tail keyword search, "Fire Red size 6 Manolo Blanick shoes." At this point, you know exactly what product you're searching for and you know the details of that product. Searchers at this point in their decision-purchase cycle are ready to buy. When your site brings back a page from search that's entitled "Fire Red size 6 Manolo Blanick shoes" and the link takes them directly to the page described, you most likely have a sale.

There may be only 6 or 7 searches like this per day for this particular key phrase. But there are billions of such searches per day. So by capturing 100 to 150 of these terms over time you can tend to guarantee yourself a steady stream of business. And Harmnoy technologies is a proven long-tail keyword specialist.